Fisher are delighted to announce a new partnership with British Land, who join the Club as of today as our Main Club Sponsor. This relationship represents a key strategic relationship for both Fisher and British Land’s Canada Water team, as we both focus on delivering our ambitious community development plans in the local area. The initial sponsorship deal will see British Land featured on both the Home and Away kits until the end of 2017/18 season, signalling their ongoing commitment to making a positive impact in Rotherhithe, Canada Water and beyond.
Dan Feeney, Fisher Interim Co-Chairman, spoke of the natural relationship between the Club and British Land: “I am so pleased to welcome British Land to Fisher as our Main Club Sponsor, in a deal which represent much more than just a commercial opportunity for us. As soon as we started to speak to British Land about ways we could work together it was clear that their commitment to the community in SE16 and the surrounding locale was so closely aligned with our own aims and ethos. As a major investor in the local area British Land are focused on strengthening the local community, which obviously offers a natural synergy with Fisher as an entirely community owned football club.
We have already started exploring opportunities for Fisher to reach out via British Land to areas of the community who may not know that they have a senior club on their doorstep, and who may not be aware of the very different (and much more positive and inclusive) experience they will find at a non-league game as opposed to the corporate drive of the upper reaches of football. After succeeding in bringing The Fish back Home for the start of the season the focus for the Board has been to begin building the relationships which will see us continue to grow. We look forward to working closely with British Land to further contribute to establishing Fisher at the heart of SE16.”
British Land are a long term investor in the Canada Water area, owning and operating Surrey Quays Shopping & Leisure and the SE16 Printworks; and having also recently purchased the historic Grade II-listed dock offices. They are currently developing proposals for a major new urban centre for the area, as part of the Canada Water Masterplan. Alongside community consultation and stakeholder involvement in the ongoing development of the Canada Water Masterplan, British Land support a range of local organisations and activities through their community partners, including this new sponsorship deal. They also continue to work with Surrey Docks Young Farmers, Docklands Junior FC and the Create Arts Young Carers project.
Eleanor Wright, from British Land, said of the sponsorship: “We are really pleased to be coming on board with Fisher FC as their main shirt sponsor for the next 18 months. Our ambitions locally strongly align – seeking to make a positive contribution to the community and strengthening the area as a great place to live and grow up. As a club owned and run by its supporters that has recently returned home to SE16, we hope that British Land’s support can help Fisher to further succeed both on the pitch and in the community”.
Supporters will see the new kits coming into use over the coming weeks, including the introduction of a new Away Kit. Previews of the kit will be featured on fisherfc.org soon, where we will also be polling supporters as to whether there is interest in producing made-to-order replica shirts.